Index Annuaire

How to Build Effective Brand Integrity

26 November 2013

Internet marketing is more than just building a website, putting in high quality content and responding to consumer inquiries. Social media plays a great role, but you do not only have make updates that point straight to your blog posts. You’ll also need to develop good brand integrity.

The more platforms of social media your business is involved in, the better. The highest rated social media platforms will grant your business better presence in the Internet. However, a social media profile is not enough.

Have your employees register themselves as part of your company. Allow them to use the actual company social media profile in their own profile updates. In this way, when they respond to certain questions in the company profile, they could introduce themselves as an authority in the company that consumers could talk to.

This allows search engines and the social media network itself to realize that your company’s brand signal is actually true. The more people and consumers tag you in related content, the more your social media presence increases.

Registration is another thing. If your business is registered properly, post your registration number in your website or in the “about” section of your social media profile. In this way, search engines and social media could identify you as a legitimate business that is of high integrity and quality.

Maintaining Your Best Business Employees

30 October 2013

Business is a great industry because it allows you to explore and exercise your creative ideas in doing business. Business employees are the key to exploring your options and ensuring your capabilities. To ensure they stay with your business to ensure its success, you must remember the following.

1. Keep them Interested
Nobody wants a job that they are not challenged or their passion is not properly reflected. Always keep your business employees interested by appealing to their passion. For example, you can make them a nametag that is only specially made for senior business employees with their name on it. This will inspire them to do better in their work.

2. Do Not Make Them Feel Expendable
There is a difference between working with a human and a machine. A machine will not require rest but a human will. Employees are human and if the business respects their rights to take a leave or change their mind, the better they feel about working for the company. Employees who do not feel expendable will always remain, regardless of passion or skill.

3. Competitiveness
Top-performing employees will only want to stay in your company only if they feel that your company could help them hone their skills in their respective fields. Know the passion of each of your employees and create activities or shape work structures into semblances of what skills they can develop for their own professional betterment.

Why Focus on Brand Development Online?

20 September 2013

When you watch an advertisement on television that has bad acting, bad script and bad continuity, you remember this advertisement and their product because of such bad quality. While the company’s product could salvage the reputation portrayed by the bad advertising quality, the same is not true for internet marketing.

When people find your website spammy or linked to virus-laden websites, Google could penalize you. You could find your search rankings drop

Of course, search engine optimization is a good way to acquire new audiences quickly. Even over-optimizing could help you gain an advantage by shooting to the top of the search engine list. However, as quick as you got there, you could also be blown out of the water quick.

Have you ever wondered why prestigious websites such as IGN.com and Kotaku.com never have any problems with Internet marketing or SEO? This is because they have developed their brand. Developing a brand takes time; audiences and readers need to trust your opinion and the quality of information you bring.

Search engine optimization should only be seen as a tool to progress in marketing. However, it should not be viewed as a one-stop solution to earning money. To earn money and create a sustainable business, time is needed, which is why it is more important to focus on online brand development.

Google’s Over-Optimization Penalties: Fair or a Headache?

29 August 2013

Many search engine optimization professionals had anticipated the effects of Google’s over-optimization penalties since 2012. Penalized websites will have their search engine rankings lower. However, since search engine optimization is about gaining an edge by getting websites indexed by search engine spiders effectively, is this new scheme fair?

Surely, Matt Cutts, Google’s head of anti-spam development, intends to prioritize websites with great and higher quality content above those with good optimization. It is a well-known fact that Google focuses on providing quality for its users. Cutts said that he intends to remove the “manipulative” features of over-optimization and allow the search engine spiders to deliver only quality content to level the ground in search results.

However, what might be beneficial for users became a major headache for many SEO experts. Yet, many professionals have anticipated this trend and Seomoz and other professional SEO blogs have offered advice on surpassing the new Google update.

Over-optimization or SEO overkill might appear even in a normal, high quality content webpage, but it might have too many keywords or keyphrases used and repeated throughout the article. It might also be content solely written for search engine spiders and receives spam mail from third party websites and link farms.

Indeed, this is a fair strategy; most search engine optimization could help your business website increase in reputation, but to focus on optimization instead of quality, webmasters forfeit their chance of developing their own brand.

Tutorials on Writing Excellent Copy Material

8 July 2013

Internet marketing needs more than just articles that mention the technicalities involved with your product and services. Copy writes allow your products to become more attractive to readers. Here are a few things to remember to write excellent copy material.

1. Grammar Off
It is important to write properly, but not formally. Writing formally is reserved for textbook and technical papers. For copy writes, you only need the grammar your audience is familiar with. Don’t continue fretting about your subject-verb agreement and instead focus on talking about the product.

2. Do Not “Doze Off”
Sharing a story in a copy write much as how a grandfather would tell an old wives’ tale is a big no-no. When writing a copy, it is important that you focus on telling the readers why they need the product. Your copy should create need.

3. Situations
In copy writes, it is essential to depict situations wherein the product or service becomes necessary. For example, if you’re selling a muscle supplement, aside from the technical side of the product, it is important that you focus on talking about exercise and lifting situations where the product’s usefulness comes in.

4. Focus on Positivity
Avoid using negative or negating words such as not, never, neither, seldom and other negative words. Make negative phrases turn into positive ones. When you say that “this product guarantees you will not fail”, you could rephrase it to sound positive such as “this product guarantees your success”.

A Few Things About Internet “Footprints”

20 June 2013

You’ve put up your own web address, you have fixed your own web design, and you’re set to show the public how your blogsite looks like with all its numerous content and media. In a month, however, you find that you’re not getting the traffic you deserve. When you try the search engines with your website, you find its ranking quite low even if you are the only genre of blog there is in the area. The search engine might have penalized you for leaving “footprints”.

Black Hat search engine optimization in the past often left a great many “footprints” that led to the penalization or banning of such a website. A footprint is often what a “bot-based” program usually leaves when it does its task. For example, if you’ve tasked a bot to link a certain phrase in your articles to a single website, you’re leaving a footprint.

Search engine spiders and analysts are hard at work detecting these footprints. Sometimes when you use one website for referencing news articles or other interesting articles, your website might be penalized for showing duplicate content. Remember, in Internet marketing, you need unique content; if you keep showing duplicate content or even plagiarized an article, you will be heavily penalized.

If you’re using an external link to another article, that is another case. However, if you use the similar link again and again, search engines can penalize you for it because it is “inorganic” or “unnatural”.

A blog maintained by a legitimate blogger is off the radar because the posts are often linkless, or sometimes internally linked. An organic blog might have a few links that point to different directions with different topics. While it can be daily updated, it is also not updated at the same time of the day.

Avoid footprints when you’re marketing your articles; make sure that the blog reads and acts humanly as possible.

The Impact of Mis Sold PPI In UK’s Economy

17 June 2013

PPI or payment protection insurance pays for your mortgage or loan in case you get sick, have an accident or get unemployed. The insurance is legitimate; the manner it was sold was not. Bank representatives, financial advisers and other insurance providers introduced the insurance product as a universal requirement or insurance policy or forced customers to purchase the insurance policy.

Many economists have looked how PPI could change the UK’s economical stature, which today is slowly recovering from a double-dip recession. UK’s financial crisis, which began from 2008 was caused by a great many factors and these includes unpaid or high-interest debts caused by faulty investment and PPI mis selling.

Economists note a similar incident in 1997. When all banks were de-mutualised, their members were given a £1700 refund from all mutual-exclusive services. These returns had the economy increase with more car registrations and investments. Consumer confidence in the financial industry also increased.

However the situation today might seem similar, economists are also considering that Britain’s economy is still poor. People will most likely use the refunds to repay their debts on financing or utilities. These repayments may gradually increase the economy, but no new investments are guaranteed.

For the most part, customer confidence in banks would be greatly shattered unlike the 1997 de-mutualisation.

For more information on claiming back mis sold PPI, visit http://www.ppiclaimbackco.co.uk.

Market Research: Some Things You Should Know

28 March 2013

Market research is very important especially for small businesses because it can help them determine if they can create a new product line or a new business subsidiary. However, some starting and existing businesses think that market research is a great waste of time and resources, but in reality, it could guarantee good profitable returns. Here are a few things you should remember.

1. It Is Not Costly
Most businesses think that market research is very expensive. Focus groups and having three surveys, it seems to them, are very expensive especially paying for resources and their actual discussion groups. However, with a little bit of time and interest to train your people to perform effective research, small businesses could cut great costs by avoiding professional survey companies.

2. Theoretical or Real- Time
Two types of market research exist in the real world. Primary research is when you use focus groups and surveys to ascertain the qualities of your target market in real time. However, there is secondary research, which allows business owners to use past published studies and broad knowledge about their respective markets at virtually no cost at all.

3. Motivation Cycles
Many businesses start with enthusiasm about their markets and then suddenly they get demotivated in the middle of the process as more information comes in that complicates the entire situation. If businesses do not choose to halt their market research, they could gain steady ground and see that all the information they receive comes down together in the end. Experts advise that market researchers start their secondary market research first to serve as a backbone before they make their primary research.