26 November 2014
Just this year, we’ve noticed a drop in the number of new content, or probably because some content had been a duplicate of another. No, it’s not that it’s the same video, but the essence is copied. Everywhere, internet users look for different videos, photographs and posts and find it troublesome that they find so many of low quality.
So we have arrived in a generation of content curation.
There are three things I believe content curation will resolve and facilitate internet marketing efforts in the next two years.
Too Much Content
With over half the world connected to the internet, a trending viral video of a prank could be imitated by several others. The parent content is already of high quality, but finding a prank imitation worth watching is difficult. Curation saves the user hassles in trying to look for these types of funny content. With too much content in cyberspace, someone has to filter those posts and look for the best ones.
Faster To Do Than Content Creation
Trying to video a kitty jump up and dance is difficult and time-consuming. Generating other unique content, such as informative articles, also takes time. Curation allows you to use existing content, given you have received permission and paid possible royalties to the owner of the content, to redirect traffic to your website.
Easier To Ensure Relevance
Content relevance is essential to tell search engines the true contents and intent of your website. The more related curated content you post on your website, the easier to SEO your website too.
Tell me what you think. I believe content curation is the easiest way to get more bang from your internet campaigns.
23 October 2014
Estate planning is a hard task because it involves talking about one’s passing. However, your estate plans could fail, and your assets can fall in the wrong hands. Here are three estate plan mistakes retirees and estate plans often commit.
It doesn’t end with a trust.
Taking out a revocable trust is just the first step. However, it must contain assets or else it does not exist. Retitling your assets and accounts is essential. Most of these revocable trusts could incorporate all assets into the trust upon the estate plan grantor’s trusting.
Do It Once, Don’t Do It Again.
Most grantors just do the necessary details and grantees for their trust and forget about it until their death. This can surely complicate things in the future. It is important to re-specify the guardian of your children and your assets consistently every few years. This is to ensure the people you designate are still healthy, married, in good mental condition and orderly. Every year, life changes, and so should your estate plans.
Trusts Don’t Change Beneficiary Forms
Assets will not always go under your trust or will. Beneficiary forms will need revisions for re-designatoin before you die. It is important to look into these and change them accordingly.
15 September 2014
Parents may have taught kids wrong about saving money. Keeping it inside your piggybank or sock is not going to cut it anymore. As the world’s dependence and reverence on gold has been cut and capitalism urges everything worth believing has value, money’s value increases and decreases on a daily basis. It is highly crucial for kids to know that lots of money is no assurance of a good future.
Parents always taught children to save their money and not to spend on anything that is worthless. The parent’s error here is that anything their child purchases has value and parents should teach them the value of their product in different perspectives. For example, a toy gun could be an investment only if they find true happiness in it for at least a month. Teaching them to buy wisely is crucial to habit-forming their financial intelligence.
- Observing Trends
Most children are highly active in knowing the latest trends when it comes to their friends and children of the same age as them. Having them understand that buying items from these trend is how money works, and if they bought a jacket until the trend reaches full climax, they can re-sell the jacket at a better price.
- Money Spins Around
Encouraging your child to spend wisely, have them know about debts and settling debts as early as they can. Stress on the importance of punctuality and responsibility when handling money. Tell them that just like in school, individuals who participate with their money with banks get the highest grades with good recitation.
18 August 2014
I had a friend who invested in another friend once. Jack funded Trent money to create a small microfinancing company worth less than £9000. Trent grew the money to five figures and six in less than a year, funding different community projects and individuals he closely related to. He returned the profits discussed to Jack, who was amazed at what Trent can do.
In a gathering, I heard Jack tell Trent that he never trusted him during the beginning, that he took a calculated risk as a friend, but his success at microfinancing, which Trent is to officially register by the following year, had given him more than he could have hoped for, like a lottery.
This example shows how taking risks at a very young age could definitely pay off. Imagine investing in companies, stocks and other places as fishing. Using enough bait, you may catch a large fish. Investing just enough on any financial arena can help you get some returns, with one of them probably reeling in the big stakes.
At a young age, Jack became a good angel investor to Trent, who continued to innovate his microfinancing services. Jack was still working as an IT expert during the time he invested on Trent. If the business became bad, Jack would have recovered easily, in my opinion.
16 July 2014
Investors could be Yuppies wanting to retire early by having passive income work for them or retiring employees using their life savings to give them the benefits of a hassle-free life. Bad business ventures are sinkholes for many inexperienced investors from the two categories above, and here are ways to identify and avoid them.
1. Products and Services
Uniqueness and innovation is key in penetrating the world’s industries, and your potential investment should have them. A startup focusing on a potential niche industry is a good investment, while startups that look to make a name in an already existing and possibly saturated industry is potentially a bad investment. Watch for anything that stands out in their business as it is a sure sign they are doing something new.
2. Long Term
Some startups take advantage of trends to sell their products or services, which is bad because the end of the trend means the end for the business. Never invest in companies without a solid mission and vision, and consideration for their company’s growth once the hype about a product goes down. Ask for an elaborate meeting regarding the company’s long term plans. Avoid the company if they cannot show you anything.
3. Saturated Industry
Businesses are supposed to provide a solution to a problem in a community or an industry, and if the startup is competing with hundreds of companies doing the same type of work, then it is certainly a bad investment. However, if a startup company exists in a saturated industry and exists in another, lesser-known and potentially budding industry, then it is possibly a good investment.
18 June 2014
Business names make sure that your brand is associated with an identity, and the easier for customers to remember the name, the better it is for your business. Anyone about to start a business or engage in re-branding may want to consider the trends existing for business naming today.
1. Existing, Simple Words
When you name your company using real words, people can effortlessly remember the business associated with the brand. Today, Apple computers are quite the trend, but Apple is just a normal fruit name. Simple words make people want to see more depth to something that initially appears shallow, and the contrast makes it memorable.
Tumblr is a well-known blog that focuses on images, but it is just a misspelling of “Tumbler”, which is typically a coffee-container. Flickr had also done the same thing to their website. The misspelling does not dumb down the audience, but instead makes the word stand out because of their counter-intuitive characteristic.
3. Catchy Acronyms
Acronyms are interesting because the letters you include as initials form words, but they have other meanings individually. However, an effective business name will include only three letters, such as IBM, BBC and CBS. Based on business performance and trends, it may appear boring if your business is attempting to do something different, and it is quite effective for formal business industries.
16 May 2014
Big staff means big spending and big operations, but scratch-made small business still lack the resources needed to take on big jobs and big numbers of people. Hiring a handpicked team of professionals will help shape the companies first few projects, and studying their performance allows businesses to make better hiring ventures should they need to add more people.
1. Why Did You Hire Your First Employees?
Professionals are looking for jobs and you picked your handful of professionals for a reason. Whether or not they were your neighbours, you worked with them in a company before, or you had a great many freelance projects with them, your colleagues have qualities that help your company. Identify them by observing their performance in the first three months and asking the question above.
2. Strengths and Weaknesses of the Company
After your first six months, you will have finished at least one or two projects or deadlines from several clients. From here, you and your employees could look at your different ventures to see where certain campaigns failed and why it failed. Discussing the failure of several of your colleagues in certain aspect objectively is also a great way to know the people you need to have in your company.
3. The Employee’s View
Ask your employees where they think the company is headed. You could have someone do a survey on this to understand the employees’ motivation behind their work. It is acceptable that some will only work for food, while some will work for the betterment of the company. Their view counts because once you start hiring new people, they will also reflect the same views and balancing these people in your company is very important.
25 April 2014
According to the Financial Conduct Authority, complaints against banks have died down by 15% the second half of 2013. These include general insurance, which also has PPI along its lines. PPI is the UK’s biggest financial scandal, but still tons of people who have not yet received their refunds. So, is the mis sold PPI mishap really dying down now?
The FCA said that PPI complaints had fallen by 22% to 1.4 million in the first six months of 2013. In total, UK bank complaints have fallen down to 2.5 million from 2.9 million. Barclays is on top of the raspberry list with 309,000 PPI complaints, which marks a 17% decrease for the bank despite leading the list.
PPI is a policy that repays your financing in case you get sick, have an accident or get unemployed. Because of its exceptions, many have no use for their policies. Claims management companies such as www.PaymentProtectionInsuranceClaimsCo.co.uk could help you get started with your claim.
Given that PPI accounts for 56% of the complaints, why would the FSCS and the FOS say otherwise about PPI not reaching the peak of PPI complaints?
Chief Executive of the Financial Services Compensation Scheme Mark Neale said that their research shows that PPI had not yet reached its peak and it would take a few more years until the entire dilemma is sorted out. Financial Ombudsman Chief Tony Boorman also said that while the FOS saw a drop to 190,000 from 264,000 complaints in the second half of 2013, the numbers were still “depressingly high.”
Today, many consumers are troubled by an “alternative redress” that may have reduced their repayments. Consumers could re-file their PPI template letter with the FOS to get back their full compensation.
11 March 2014
In public relations, personality and charisma is the key to winning the attention of very important individuals in the trade. Personality also helps consumers become comfortable in you and the improvement of your company’s products and services. Business is not just about making money and ensuring the lifespan of your business; it is also about creating partnerships.
Brand integrity is targeted to associate your product with certain forms of symbolism. For example, when people see a combination of green and red they think of Christmas. When they see white and red, they think KFC. Yellow and red can easily indicate McDonalds. However, these only trigger certain recalls from consumers, but it does not help boost confidence in patrons.
In business, when you show honesty as a person in supporting certain ideals or projects, you represent the company’s personality. If you’re the proprietor or one of the public relations personnel, then all the things you say and enact in public with other business proprietors, public relations personnel and consumers, represents the person of your company.
Personality includes having a clear mission-vision of the company and aligning all interests brought up to your company’s objective. These objectives also show the ambition or passion of the company you represent.
Developing your company personality is an important part of marketing because if other proprietors and investors have confidence in your personality, despite the technical troubles your business might encounter in the future, they can still trust you.
6 February 2014
Technologists believe that something better than fibre optic will come our way in the future. The speed of 15-30MBPS will become the budget packages enjoyed by people accessing the internet at 500KBPS. At this rate, the internet content trend of the future relies heavily on high-definition content.
Today, high-definition streaming, a 1080p video, could be enjoyed seamlessly by those enjoying 15-30MBPS speeds. However, in the future, with bigger virtual or actual data storages, web marketers will need more high-definition in videos and even audios. Better file formats may also be born because internet connection speeds will continue to improve.
Content in the early days of the internet were only texts and images. Sources were limited given that only few knew how to use the internet or create websites or web logs for themselves. Today, you could create a blog, which took more than a week to form, in just a few clicks, having you done with the task less than an hour.
In the future, whole blogs could be created from mobile devices. The focus of the internet for mobile support ensures that those enjoying high internet speeds can enjoy it anywhere. Seamless communication and access to data anywhere is the future.
With better internet speeds and data storage, everything can be of high definition. The smallest details of every website and bit of information can be highlighted with the continuous improvement of technology.